Pass economics, marketing playbooks, and practical AI for the people who run mountains — written by an operator, not a content farm.
Latest — Marketing Playbooks · August 16, 2026
A Colorado ski resort is 50 days from firing snowmaking guns. Here's the pre-season campaign playbook that earns pass renewals before October arrives.
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All articles →Full Insta360 X6 reviews landed from Outside, Engadget, VICE, and Popular Science. Here's the honest verdict for solo resort content teams who shoot every day.
DJI officially teased the Osmo 360 II with real footage on Aug 7. Here is what resort content creators should know before committing to Insta360 X6 or waiting.
A new lawsuit claims four ski resort giants shared proprietary pricing data to inflate costs. Here's what the allegation means for independent resorts.
Crystal Mountain just ended Ikon Pass reservations for 2026-27. Here's the retention math behind the move and the friction audit every resort needs now.
GoPro vs. Insta360 got a patent ruling this week. Here's what the action cam market chaos means for resort content teams — and what to do about your gear.
Crystal Mountain WA is leveraging the Perseid meteor shower for summer attendance. Here's the summer astronomy marketing playbook every resort can run tonight.
Colorado approved $3.9M in incentives to keep Alterra's HQ from moving to SLC. Here's what 'Project Odysseus' reveals about every Ikon resort's leverage.
GoPro's budget LIT HERO just dropped to an all-time low price — now cheaper than AirPods. Here's the honest take for small resort content teams on a lean budget.
NOAA's 2026-27 winter forecast just dropped, and resort marketers have a rare summer window to get ahead of snow messaging. Here's the regional breakdown.
Austria's glacier resort is installing 800 wind-powered solar crosses at 9,350 ft. The lesson: place-specific infrastructure builds brand identity.
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Resort GM? Marketing director? If you want this thinking applied to your mountain — pricing intelligence, AI-powered marketing, strategy that ships — I take a small number of clients.
