Four days ago DJI quietly released a teaser reel for the Osmo 360 II — real footage, no specs, no price, just a clear signal that they are entering the 360 market with something that actually works. If you run content creation at a ski resort and you have been sitting on the fence about upgrading your 360 setup, this changes the calculus.
Here is my take on what it means for resort content teams right now.
What DJI Is Actually Saying
Official teaser footage from a manufacturer is a specific kind of communication. It means the product is close — production hardware is shooting real content, and DJI is comfortable enough with image quality to let it out publicly. This is not a render. It is not a concept. Based on DJI’s typical launch cadence, you are looking at a 4-8 week window before they announce specs and pricing. Call it September or early October — right before the North American season kicks off. Convenient timing, right?
DJI has historically dominated in stabilization and color science, and their ecosystem integration is genuinely useful if your resort is already flying DJI drones for aerial content. A 360 camera that color-matches your Mavic or Air footage without manual grading would be a real workflow improvement. Whether the Osmo 360 II delivers that is the open question.
DJI entering the 360 space puts pressure on Insta360 pricing and forces a real comparison for resort content teams.
The Insta360 X4 vs. Wait Calculation
Right now the Insta360 X4 Creator Bundle is 20 off — legitimate sale pricing that shows up when a next-generation product is imminent and the current model needs to move. The X4 is a proven camera. I have used it on resort content shoots and it handles the motion blur and stitching challenges of ski footage better than anything else at its price point. If your resort needs a 360 camera before opening day, buying the X4 now is a sound decision.
If you can wait until October, though, the smart play is to hold. DJI’s entry will either (a) give you a compelling alternative, or (b) push Insta360 to drop X4 pricing further and accelerate the X6 launch on more favorable terms. Competition is good for buyers. Two credible 360 cameras in the market means neither brand gets to sleepwalk on price.
Meanwhile: The X6 Price Leak
The Insta360 X6 pricing leaked via Notebookcheck this week — and the numbers suggest Insta360 is planning to hold or slightly increase pricing versus the X4, not discount to counter DJI. That is a defensible strategy if the X6 delivers a meaningful sensor jump, but it also means the X4’s current sale pricing is probably the best deal you will see on proven hardware for a while.
For resort content teams with a tight gear budget, this is worth flagging in your fall equipment planning conversations now — before the season-open spending rush locks in.
The Practical Question for Your Operation
What are you actually using 360 footage for? If the answer is immersive trail previews and “first tracks” social clips, the X4 or X6 handles that comfortably. If you are integrating 360 into a broader drone-to-ground content pipeline and want unified color grading, the Osmo 360 II is worth a serious look once specs drop.
The resorts winning the content game right now are not necessarily the ones with the fanciest gear — they are the ones who have figured out a repeatable workflow. Gear is only as good as the system around it.
What is your current 360 setup, and what would make you switch? I am always curious what is actually running in resort content rooms versus what the gear blogs say people should be using.
