About Backcountry Blueprints
Ski industry insights written by someone who is actually in it.
I’ve spent years in and around ski resorts — as a guest, a content creator, and someone who obsesses over how the industry actually works behind the scenes.
Backcountry Blueprints is where I write about the stuff resort operators and ski industry professionals actually need to know: pricing strategy, content creation, gear that works on the mountain, and how AI is changing everything. No fluff. Just what I’d want to read.
What We Cover
- 📣 Marketing Playbooks — email, social, segmentation, campaign strategy
- 🏔️ Industry Intel — resort news, pass strategy, lift announcements
- 🎥 Action Cameras & Drones — GoPro, Insta360, DJI, FPV
- 🤖 AI & Tech for Resorts — programmatic SEO, content automation, AI tools
- ✍️ Content Creation — filming, editing, social strategy
- 🎬 Cinema & Editing — Sony FX30, DaVinci Resolve, LUT workflows
- 🎿 Snowboard & Ski Gear — honest reviews with real mountain context
- 🚵 Mountain Biking Parks — bike park expansions, eMTB, trail builds
Who This Is For
Resort marketing directors, ski industry operators, content creators, mountain athletes, and anyone who wants a real take on what’s actually happening in the ski and outdoor world — not a press release dressed up as analysis.
Want to Work Together?
I take on a limited number of consulting projects with ski resorts and outdoor brands. If you want to talk strategy, content, or AI implementation for your operation, let’s connect.
