Privacy Policy

This Privacy Policy explains what Backcountry Blueprints collects, how that information is used, and what choices you have. I want this to be straightforward: this site is operated by CR, an individual content creator and consultant, and the goal is to run a useful ski industry publication and consulting brand without being vague about data practices.

Effective Date

April 22, 2026

What information this site collects

Backcountry Blueprints may collect information you choose to provide, such as your name and email address when you sign up for a newsletter, opt-in form, or contact request. The site also collects standard website usage data through analytics tools, including pages visited, approximate location, device type, browser type, referral source, and general interaction data. Like most WordPress sites, it may also use cookies and similar technologies to support site functions and measurement.

How that information is used

The information collected is used to send newsletter emails, respond to inquiries, understand what content is useful, improve site performance, and make future articles, tools, and consulting resources more relevant. Analytics data is used in aggregate wherever possible. Personal information is not sold.

Third parties and tools used

This site may use Google Analytics and MonsterInsights for traffic measurement, ConvertKit/Kit for email signup and newsletter delivery, Jetpack for WordPress functionality and security, and affiliate tracking tools from Amazon Associates, AvantLink, Impact.com, and Insta360. If you click an affiliate link, those partners may set cookies or collect limited tracking data so they can attribute a referral.

This site uses functional cookies to help WordPress and related plugins work properly, analytics cookies to understand traffic and engagement, and some third-party cookies tied to affiliate links or embedded services. Some cookies expire when you close your browser, while others may remain for a set period unless you clear them manually.

Your rights and choices

You can opt out of marketing emails at any time by using the unsubscribe link in the email. You may also request access to, correction of, or deletion of personal information that has been stored through this site. Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA, including the right to know what data is collected and to request deletion. You can also limit cookies through your browser settings.

Data sharing and retention

Information is shared only with service providers that help operate the site, such as analytics, email, hosting, and affiliate platforms. Data is kept only as long as it is reasonably needed for the purposes described here, legal compliance, or basic recordkeeping.

Contact

If you have a privacy question, want to request access or deletion, or need clarification about how your data is handled, email the contact form on this site.