Industry Insights
I Was in an Airport at 6 AM Building a Business. The Rest of the Gate Was Playing Candy Crush.
It was 6:03 AM. I was sitting at Gate B7, half a cup of bad airport coffee in my hand, watching people load up Candy…
Latest Articles
GoPro El Grande Pole Review: The Best Tool for Ski Selfie & POV Shots
Is the GoPro El Grande worth it for ski filming? Full review covering shot angles, cold weather performance,…
How to Mount Your GoPro for Epic Ski & Snowboard Shots — Every Angle Covered
Helmet top, chin mount, chest harness, pole, board — every GoPro ski mount position explained with pros, cons,…
GoPro Hybrid Shooting: Best Frame Rates & Resolutions for Ski & Snowboard Edits
4K60 vs 5.3K30 vs 2.7K240 slow-mo. Learn the best GoPro frame rate and resolution combos for cinematic ski…
GoPro Labs Explained: Custom Firmware Features Every Ski Filmmaker Should Know
Unlock hidden GoPro power with GoPro Labs firmware. Discover QR code tricks for hindsight, scheduled capture, exposure lock…
Leveraging AI for Ski Resort Marketing Campaigns: From Copy to Creative
AI tools are reshaping resort marketing — from email copy and ad creative to chatbots and PR pitches.…
Shooting GoPro in Log (Flat) Mode: A Complete Guide for Snow Sports
Master GoPro’s Log/Flat color mode for ski and snowboard footage. Better dynamic range, cinematic results, and full control…
Audience Segmentation for Ski Resorts: How to Target the Right Guest at the Right Time
Learn how ski resorts can use audience segmentation—passholders, families, day-trippers, and more—to deliver the right message at the…
Why Small Ski Resorts Win on Social Media (And What Big Mountains Can Learn)
Small resorts crush social media because they’re fast, authentic, and community-focused. Three playbooks any resort can steal from…
GoPro HERO 13 for Ski Resort Content: A Resort Marketer’s Real Review
GoPro HERO 13 for resort marketing teams. Battery life in cold, durability on the mountain, social media quality—tested…