Industry Insights
Mammoth Mountain Just Unveiled Its Biggest Bike Park Rebuild Since 1987. Here’s the Gear I’d Bring to Film It.
In 1987, Mammoth Mountain put a chairlift to work in summer. Not for skiing — for bikes. Nobody else had done it. It became the…
Latest Articles
Your Resort Is Leaving Its Best Photo Moments to Pure Chance. Here’s a Playbook to Fix That.
I was helping a resort marketing director plan her content calendar last season when she mentioned, almost as…
Your Ski Resort Just Became a Bike Park. Are You Marketing It Like One?
I was looking at Winter Park’s social feed a couple weeks ago and saw the announcement: skiing closed…
US Ski Visits Dropped Sharply This Season. Here’s How Smart Resorts Are Protecting Their Pass Renewals Right Now.
It was February and I was watching the radar for the third straight week. Nothing. Just a high-pressure…
A Colorado Bike Park Just Canceled Its Summer Season. The Year-Round Revenue Warning Every Resort Needs to Hear.
I got the Singletracks headline in my feed Monday morning and stopped scrolling: “One of Colorado’s iconic bike…
GoPro Just Cut the HERO12 Black to $269. Your Resort’s Content Team Should Know.
Last week I was putting together a gear recommendation for a resort content director who asked me point-blank:…
Snow Partners Is Building a Third Pass Network. That’s Good News for Independent Resorts.
I was scanning the SAM Magazine feed this week when a headline stopped me: Snow Partners is launching…
SAM Magazine’s Annual Marketing Report Is Out. Here’s How I’d Grade This Season.
Every April, Ski Area Management drops their annual Best and Worst in Marketing feature, and half the industry…
I Was in an Airport at 6 AM Building a Business. The Rest of the Gate Was Playing Candy Crush.
It was 6:03 AM. I was sitting at Gate B7, half a cup of bad airport coffee in…
The 5 Things Resort Marketing Directors Actually Google at 2am (And What to Do About Them)
It was 2:17am when I caught myself typing “how do ski resorts handle social media content approval” into…