Industry Intel
Snow Partners Is Building a Third Pass Network. That’s Good News for Independent Resorts.
I was scanning the SAM Magazine feed this week when a headline stopped me: Snow Partners is launching a new multi-mountain product and expanding its…
Latest Articles
Colorado’s Snow-Barren Season Is Over — Here’s What Smart Resorts Do Next
Colorado just wrapped one of its driest ski seasons in years. Here’s the offseason playbook smart resorts are…
What 2,000 Ski Instructors Suing Vail Resorts Means for Your Resort’s Staffing Strategy
A growing class-action lawsuit against Vail Resorts is a wake-up call for every ski area operator to audit…
How to Squeeze Revenue From Your Final Ski Days: Lessons From Colorado’s Late-Season Leaders
Copper Mountain extended to May 3 and Breckenridge is milking its final weekend for all it’s worth. Here’s…
What Heavenly’s Late-Season Reopening Teaches Resorts About Closing Day Strategy
Heavenly Mountain just reopened after 25 inches of April snow. Here’s what that means for your resort’s closing…
Snowbird’s New Fixed-Grip Quad: What It Means for Your Resort’s Capital Planning
Snowbird is replacing its 54-year-old Chickadee double chair with a SkyTrac fixed-grip quad. Here’s what the project reveals…
Vail’s Epic Pass Sales Tax Controversy: A Lesson in Pricing Transparency
Vail Resorts is charging a 3.2% blended sales tax on Epic Pass purchases, and New Hampshire skiers are…
Dirt-Cheap Season Passes: What Oregon’s Aggressive Pricing Move Means for Your Resort
A major Oregon ski area is offering deeply discounted season passes for next season — and skiers are…
NSAA’s AI-Powered Growth Committee Is Targeting 13 Million Skiers — What Independent Resorts Need to Know
The NSAA Growth Committee just hit its original 60M skier visit target and has shifted focus to growing…
Extended Ski Seasons Are the New Normal — Here’s How Smart Resorts Are Capitalizing Right Now
Tahoe’s biggest resorts are reopening in April, Copper Mountain is extending its season despite a tough winter, and…